(Country) – The widespread influence of Lionel Messi has caused the demand to buy shirts to skyrocket, helping Michael Jordan to benefit greatly from this.
Lionel Messi has officially become a player of Paris Saint-Germain (PSG). Messi’s entry to the French team has shocked the sports world, when he is already one of the greatest football players of all time. The “Messi effect” has shown a wide influence on and off the football field, which also helps the host team benefit greatly.
Not only in terms of football expertise, Lionel Messi also has a strong impact on commerce and advertising. The Paris Saint-Germain soccer jersey is made by Nike’s Jordan brand. With shirt sales skyrocketing, it was Michael Jordan who made a fortune thanks to Messi’s arrival at PSG.
The Covid pandemic has caused Michael Jordan’s net worth to plummet. According to Forbes, Jordan lost up to 24% of its money because of the raging pandemic, from $2.1 billion to $1.6 billion. One of those seriously affected is the business of sports products. Although PSG already have stars like Kylian Mbappe or Neymar Jr, shirt sales are still not good until Lionel Messi joins the team.
As a shirt sponsor for Paris Saint-Germain in the 2019-2020 season, Michael Jordan will receive 5% of the amount of each shirt sold. Currently, the French team has earned more than $ 120 million in revenue from Lionel Messi’s number 30 shirt, which means more than $ 6 million in discounts for Michael Jordan.
The fame of Lionel Messi helped the NBA legend earn a huge amount of money in just one week. Over time, shirt sales will increase because of the attraction of the century’s top talent. An estimated 2.5 million Messi shirts will be sold out within a year, bringing huge profits to both PSG and Michael Jordan.
Fans jostled to buy Messi’s jersey. As soon as he arrived at PSG, Messi showed a wide influence in his promotional and commercial image
Just 30 minutes after getting Lionel Messi’s signature, PSG’s online store fell into “sold out”. After quickly fixing the problem, the French team has returned to serve the needs of fans with a reservation form. Although they were sure to get the Argentinian idol’s shirt, fans still had to wait in long lines at the store to receive this item.
Messi’s terrible attraction has brought great revenue to the host team as well as related units, most notably Nike or Michael Jordan. A Messi shirt is sold for not cheap, ranging from $ 98 to $ 188. However, with the fan’s enthusiasm for “El Pulga”, supplier Jordan was unable to keep up with the spike in shirt demand.
Fans crowded to buy Messi’s jersey
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